The extension (.com, .in, .co.in, .net, .org, etc.) affects branding and trust. .com remains the most recognized and trusted globally — ideal if you're targeting an international audience. .in or .co.in works well for India-focused businesses and is often more affordable and available. .org suggests a non-profit or community project, while .net is a common alternative when your ideal .com is taken. Whichever you choose, keep the name itself short, easy to spell, and free of hyphens or numbers where possible.