Google Analytics shows you WHO is visiting your website — how many visitors, where they come from (Google, social media, direct), which pages they view, and how long they stay. Google Search Console shows you HOW people find you on Google — which search terms bring traffic, your average ranking position, and any technical issues Google has flagged. Together, these free tools tell you what's working and what needs improvement. We set up both for every website project and can walk you through reading the reports if you'd like to monitor performance yourself.