A clear, benefit-focused headline that tells visitors what you offer within seconds. A visible, working Call-To-Action (CTA) button (Contact Us, Get a Quote, Buy Now) above the fold and repeated through the page. Easy navigation with no more than 5-7 main menu items. A working contact form and visible phone/WhatsApp/email details. Mobile responsiveness and reasonably fast load speed. Trust signals — testimonials, client logos, certifications, or years-in-business. Clear, error-free content without typos. We review all of these during our website audit if you'd like an existing site evaluated.