A slow website loses visitors — studies show most users leave if a page takes more than 3 seconds to load, and Google factors page speed into search rankings (Core Web Vitals). We optimize speed through: compressed/properly-sized images, efficient code (minimal unnecessary scripts), browser caching, and choosing reliable hosting. For WordPress sites, we also use caching plugins and a CDN where beneficial. You can check your site's current speed anytime using Google's free PageSpeed Insights tool — if you're seeing a low score, reach out and we'll review what's slowing it down.