SEO (Search Engine Optimization) is the practice of improving your website so it ranks higher in Google search results for relevant searches, bringing in free ('organic') traffic. Google ranks pages based on relevance (does the content match what the searcher wants), authority (backlinks and trust signals), and user experience (page speed, mobile-friendliness, easy navigation). SEO is a long-term strategy — meaningful results usually take 3-6 months, but unlike paid ads, the traffic keeps coming without ongoing ad spend once you rank well. We build SEO into every website project from day one.