Google Business Profile (formerly Google My Business) is essential for any business with a physical location or local service area — it's what shows your business on Google Maps and in local search results with your address, phone, hours, and reviews. To set it up: search for your business on Google Business Profile, claim or create your listing, verify ownership (usually via a postcard or phone call), and complete your profile with photos, services, and business hours. We recommend actively collecting customer reviews here — it's one of the strongest local SEO ranking factors.